FVSuccess Affiliate Blog

Archive for February, 2010

What Does EPC Mean?

EPC is the Average Earnings Per One Hundred Clicks. EPC is a relative rating that illustrates the ability to convert clicks to commissions. It is calculated by taking total commissions paid divided by the total number of clicks times 100.

Each banner and text link in CJ has a EPC rating. Banners and links with higher EPCs are the better performing ads.

If you want to know which ads have been performing best for the last week you can sort the “7 Day EPC” column to view all the top performing ads. You can also do the same thing with the 3 month EPC to get a broader view of which ads have been performing well over past 90 days.

If the EPC shows N/A, then the ad hasn’t received the minimum required number of clicks to calculate an EPC. There must be at least 100 clicks to calculate a 7-day EPC and at least 1000 clicks for the 3-month EPC.

If the EPA shows “New”, then the ad is less than 90 days old, too new to calculate an EPC.

If you have any questions, comment below.

Flash Videos Can Help Drive Home the Point

In the Video & Testimonials section for both Toll Free Number Service and AdTrakker Call Capture we have a flash video that you are free to use in your marketing. Video is especially powerful if you run a unique content site or blog and want to offer your readers a more interactive experience of the service.

To download the files for the flash presentations, use the following:

Toll Free Number Service
http://www.freedomvoice.com/assets/flash/flash-tour-freedomvoice.zip

AdTrakker Call Capture
http://www.freedomvoice.com/assets/flash/flash-tour-adtrakker.zip

The videos are separated into chapters, but designed to auto load the next video upon completion. All you need to do is extract all the files into their own directory and serve up the intro.html file to start the tour. You can use a popup or overlay window to further enhance the user experience and without having your visitors navigate away to view the video.

New Improved Landing Page for Toll Free Service

Over the recent months, we’ve continued to test and revise our own landing pages and order forms, arriving at a new configuration for our toll free number service that is significantly outperforming its predecessor. In an effort to pass the benefit of higher conversion rates on to you, we’ve updated the landing pages for affiliates.

There’s nothing you need to do differently to take advantage of this change. Just continue to drive targeted traffic through your affiliate link and you’ll automatically enjoy the benefit of higher conversions.

In addition to higher conversions, the new pages offer new possibilities. The new pages have dynamic text that will allow us to create special banners moving forward that key in on a particular feature of the service. For example, you may want to advertise FreedomVOICE as a “voicemail service” or “call forwarding” solution and have your banners directed to a landing page that reinforces these features. These feature-targeted banners will also have the benefit of being number-agnostic, presenting customers with the option of selecting a local number for their service instead of a toll free number. In our experience, this option alone can dramatically increase conversion rates.

We’ll be adding new banners and links that target these key features to Commission Junction soon. If you’re interested in getting started with this new opportunity sooner, please email me at tim[at]fvsuccess[dot]com.