EPC is the Average Earnings Per One Hundred Clicks. EPC is a relative rating that illustrates the ability to convert clicks to commissions. It is calculated by taking total commissions paid divided by the total number of clicks times 100.

Each banner and text link in CJ has a EPC rating. Banners and links with higher EPCs are the better performing ads.

If you want to know which ads have been performing best for the last week you can sort the “7 Day EPC” column to view all the top performing ads. You can also do the same thing with the 3 month EPC to get a broader view of which ads have been performing well over past 90 days.

If the EPC shows N/A, then the ad hasn’t received the minimum required number of clicks to calculate an EPC. There must be at least 100 clicks to calculate a 7-day EPC and at least 1000 clicks for the 3-month EPC.

If the EPA shows “New”, then the ad is less than 90 days old, too new to calculate an EPC.

If you have any questions, comment below.