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March 2010
You are browsing the archive for March 2010.
Toll Free Number Tricks: Vanity Overdial
I recently went over how to use vanity toll free numbers to help build your brand. In that post, I mentioned one of the trickiest parts of wielding a vanity number is finding it in the first place. The pool of available toll free numbers on the national database is limited, and many businesses before you have had a chance to comb through looking for their prized pick.
But all is not lost. Today I’ll cover one of the lesser-explored ways around available number limitations: the vanity overdial. Businesses such as 1800MATTRESS (1-800-MAT-TRES[S]) and 1800 CONTACTS (1-800-CON-TACT[S]) have been using vanity number overdial for years with great success. By stretching your vanity toll free number one or two letters over the edge, you can get your hands on coveted, high-value vanity spellings that are otherwise unavailable.
Using Toll Free Numbers to Build Your Brand
Many successful businesses define their brand by a vanity toll free number, such as 1800FLOWERS, 1800DENTIST, and 1800CONTACTS.
While vanity toll free numbers of that caliber are hard to come by, there are still ways that your small business can get more out of an 800 number when it comes to making a name for yourself. Today I outline three straightforward steps to leading with your toll free number and building your brand.
Toll Free Numbers Get Your Phones to Ring
When it comes to advertising success, the age-old question is, “how are you going to get the phones to ring?”
You’ve formulated your message like a scientist in a lab. You’ve built your website. You’re on Twitter, Facebook, and every other conceivable social media site. You’ve gathered email contacts and taken a crack at a newsletter. You’ve even lovingly-crafted business cards, fliers, postcards, brochures – the works. And still, nobody’s calling.
Don’t worry, the solution may be as simple as upgrading the phone number you’re asking them to call. Today we look at the attractive and inviting features of a toll free number that can help you get your phones to ring.
Using Toll Free Numbers to Mask Private Numbers
While we often emphasize the power and importance of a virtual phone system for your business, many entrepreneurs instead use a toll free number simply to mask their private number.
By setting up your toll free number to skip your auto attendant greeting and immediately forward calls to your cell phone, you’re effectively adding another line to your mobile service. This line you can exclusively advertise to your business contacts, and gain several immediate benefits to both your work and home life…
Toll Free Number Tricks: Question & Answer Voicemail
With a toll free number and virtual phone system from FreedomVoice, your voicemail service goes well beyond just taking messages on missed calls.
One of our most popular voicemail features is the ability to set up automated question and answer voicemail boxes. These voicemail boxes prompt callers with a series of your pre-recorded questions, then string their answers together into a single voicemail message. For example, if your automated questionnaire involves five quick “Yes or No” questions, you might get a message in this voicemail box of, “Yes – No – Yes – Yes – No.”
Here are a couple great ways you can use question and answer voicemail boxes with your business…
Improving Your Small Business Website: Landing Pages
A landing page is a specialized webpage that appears when a potential customer clicks on your online ads or a search-engine result link to visit your website. The page ideally displays content that is a logical extension of the ad or link by using specific keywords, phrases, and images that match the visitor’s expectations.
Properly executed, landing pages can be highly effective at improving your website’s conversion rate, or ability to turn clicks into new business. When given the chance, I recommend consulting with a good copywriter and designer for maximum benefit.
Here are the four basic elements you should look to include when building your own landing pages…
FreedomVoice 800 Numbers Now Just $10
A gallon of gas, a movie ticket, even a cup of coffee – everything’s more expensive today than yesterday, and probably going to be even more expensive tomorrow. Call us crazy, but we’re going to swim upstream with this one.
800 numbers have grown increasingly scarce for a while – and for that reason every toll free number service provider values them with some kind of one-time premium. Frankly, the upgrade is worth it if the price is right – it’s sure to pay for itself. To say nothing bad about an 866, 877, or 888 prefix toll free number, for my money I’d go for the original, the true value. We think you should to, and to help you get there we’ve dropped our 800 number price to just $10.
Improving Your Small Business Website: Google Website Optimizer
Over the past couple weeks, we’ve covered using heatmaps and live user testing to diagnose potential problems with your small business website and how to correct them. This week is about turning those findings into positive action by using Google Website Optimizer to test your proposed solutions.
This quick, free, and effective tool helps you set up tests that distribute new visitors to your old and new pages and track how effective each is at getting your customers to complete an action on your website. Whether that’s filling out a lead form, downloading a report, subscribing to your service, or placing an order – you’ll know which version of your website does more for getting you new business.
Toll Free Number Tricks: Cutting Down Hold Times
Used properly, features like an auto attendant, call forwarding, and call queues get your callers to the right person within your business in the least amount of time. Used poorly, these features can create long hold times and frustrate your callers.
This week we’ll cover three ways the features of your virtual phone system can cut down the time between when a caller dials your toll free number and when they reach someone that can help.
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