According to research from Emailvision, which surveyed 102 companies at the recent Online Marketing Show, marketers are failing to embrace social media, with only three percent looking into channels such as blogging and micro-blogging via tools like Twitter.
With Facebook set to catch up with Google in terms of unique users and Twitter expected to attract its 25 millionth user by year-end, marketers may be missing out on more than they realize.
As a result, Emailvision has put together three top tips for integrating social media tactics into marketing campaigns. FreedomVoice is making these tips available to you so that you can improve your social media campaign.
1. Cross-channel consistency – getting the basics right and ensuring you have consistent messages across multiple channels is key to controlling the identity of your company brand. Linking email content to social media updates will drive interest in both channels.
2. Encourage engagement – offering prospects a discount or incentive for following your brand will encourage extra buzz in the social media sphere. As Dell recently proved by making $1 million advertising special offers on Twitter, it might just increase revenues too.
3. Test those tweets – measurement is vital for the success of any marketing campaign. Monitoring click-throughs from social media sites and reviewing the online chatter surrounding your brand, will help you to develop and improve its multi-channel approach.
Additional survey findings reveal that businesses favor traditional marketing channels. Almost half of respondents cited SEO and email as being among their leading tools. Yet in spite of the high level of companies employing these channels, the lack of uptake of newer social media tools indicates that many organizations are failing to use this method to supplement more their more traditional approach.
“It’s understandable that many brands are wary about investing limited resources in new and emerging marketing channels,” said Olivier Piscart, Regional Manager, North America at Emailvision. “Getting the basics right with existing channels can free up time and money, offering a solution to these brands,” he added. “This time and money can be used to integrate social media into established approaches; allowing businesses to develop new strategies, while refreshing existing techniques at the same time.
Know of more tips for getting the most out of your social media? Comment below!
