Improve Your Website

Crafting a website is an art. Here are some tips on how to fingerpaint with the pros.

Are Customers Visiting Your Site From a Mobile Device?

Are Customers Visiting Your Site From a Mobile Device?

The Kindle Fire is set to release in two weeks, and looks to be a real contender in the world of tablets. Whether you prefer an iPad, an Android tablet, or one of the handful of other tablet devices, the Kindle Fire will clearly boost the number of tablet users. One analyst has estimated that 5 million Kindle Fires will be shipped in Q4 of this year in addition to Apple shipping an estimated 12 million iPad 2s per quarter globally.

Combine an increase in tablet sales with the popularity of browsing the Internet from smartphones and you have a lot of potential visitors coming to your website from something other than a traditional computer.

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Improving Your Small Business Website: Page Speed

Improving Your Small Business Website: Page Speed

Recently, Google announced that a website’s speed (how fast your webpages load in a visitor’s browser) is now to be a ranking factor in determining how well a website ranks on their search engine. If your pages load very slow, you may have a harder time getting your website to rank for your targeted terms.

Here are some useful tools you can use today to start testing and improving your website’s speed…

Take Your Website to Ludicrous Speed

Improving Your Small Business Website: Landing Pages

Improving Your Small Business Website: Landing Pages

A landing page is a specialized webpage that appears when a potential customer clicks on your online ads or a search-engine result link to visit your website. The page ideally displays content that is a logical extension of the ad or link by using specific keywords, phrases, and images that match the visitor’s expectations.

Properly executed, landing pages can be highly effective at improving your website’s conversion rate, or ability to turn clicks into new business. When given the chance, I recommend consulting with a good copywriter and designer for maximum benefit.

Here are the four basic elements you should look to include when building your own landing pages…

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Improving Your Small Business Website: Google Website Optimizer

Improving Your Small Business Website: Google Website Optimizer

Over the past couple weeks, we’ve covered using heatmaps and live user testing to diagnose potential problems with your small business website and how to correct them. This week is about turning those findings into positive action by using Google Website Optimizer to test your proposed solutions.

This quick, free, and effective tool helps you set up tests that distribute new visitors to your old and new pages and track how effective each is at getting your customers to complete an action on your website. Whether that’s filling out a lead form, downloading a report, subscribing to your service, or placing an order – you’ll know which version of your website does more for getting you new business.

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Improving Your Small Business Website: Usability Testing

Improving Your Small Business Website: Usability Testing

I’ve always been fond of the expression, “straight from the horse’s mouth.” It means, briefly, getting info from the highest authority. And if Mr. Ed taught us anything, nothing beats a horse’s mouth when it comes to munching hay and speaking the truth. This week we’ll see how to get usability data straight from your horse’s mouth: live humans tasked with evaluating your website.

Bring carrots.

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