Advertising a vanity toll free number is a smart and effective tactic that can help boost your direct response campaigns as well as lodge your business deep in the minds of your target audience. By spelling out words related to your business within your number (e.g. “8**-555-BIKE†for a bicycle shop), you’re giving potential customers exactly what they need: an easy way to remember who and how to call when they need what you have to offer. FreedomVoice has introduced a new free vanity search tool that can help you find the right number for your business. Here are a few tips that can help you get started…
1. Go Outside the Brand
Unless your company name is widely recognized or does a great job summing up your business in one or two very short words, you are better off starting your toll free number brainstorming session with words that have a very simple association with what you do (like “BIKE†in the bicycle shop example above).
2. Keep It Short
Considering how many toll free numbers are currently in use, you’re much less likely to find a match if searching for a 6- or 7-letter vanity phrase. You may need to be a little flexible and creative with how you get your message across if you’re to find an available match. Try starting with simpler 3-, 4-, or 5-letter vanity words.
3. Embrace 866, 877, and 888
You won’t get far in your vanity search if you limit yourself to only considering 800 numbers. The 8-0-0 prefix, like FreedomVOICE, has been around since 1996. After 13+ years of heavy use, availability today is limited. Broaden your search to include the 866, 877, and 888 toll free number prefixes to avoid unnecessary frustration.
4. It’s Easy As 1-2-3
Sometimes a vanity word isn’t the best choice for your toll free number. Many businesses find that they get higher responses and create a more lasting impression by advertising with toll free numbers that have attractive patterns like repeating or sequential digits (e.g. “8**-555-1234â€).
5. Just Start Searching!
If you have some vanity words in mind check out our free vanity search tool to see if they’re available and reserve your new toll free number today. If you can’t find any matches, we’re happy to help you brainstorm – give us a call at 800-477-1477 ext. 1.
**Bonus Tip: Once you have your vanity number, be sure to spell out the digits of your vanity word on quick response advertisements like billboards. For example, “8**-555-BIKE  (2453)“. While you want your customers to remember the number later, you also want to make it as easy as possible for them to dial you right away.
