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Jennifer Williams

The marathon has begun! With Thanksgiving and the month of December marking the start of the holiday season, it’s important to keep your customers engaged!  Customers are excited and your small business can contribute to that.  Making your customers (and potential customers) feel warm and welcome will not only help them get through the holiday season, but will help your business end the year on a good note!

Jennifer Williams

In the previous posts of this series, we’ve covered everything from how to build a website to how to get started with email marketing. Assuming you’ve followed these guides and have established an online presence for your small business, you may be wondering if there’s a way to measure the impact of your efforts. How can you find out whether the strategies you’ve devised are producing their intended benefits?

Jennifer Williams

Entrepreneurship MonthOn October 29, 2015, President Barrack Obama declared November as National Entrepreneurship Month (NEM)!  President Obama proclaimed it as a time to “celebrate the remarkable and everyday successes of our entrepreneurs and innovators, and we reaffirm our commitment to ensuring our economy remains the engine and the envy of the world.”

Jennifer Williams

Although social media plays an important role in helping small businesses establish their online presence, it tends to get too much attention while email marketing takes a back seat. This is a shame because while social media may open doors, it is really email marketing that closes them.

Jennifer Williams

Each year, online sales grow. More and more, these transactions are accounting for a larger portion of total retail sales worldwide. With affordable web hosting and a wide array of free tools at their fingertips, small business owners today can easily join in on the Internet shopping craze.

Jennifer Williams

 Search-Engine-OptimizationOnce you’ve finished with the nuts and bolts of creating your website, how can you make sure that people will find it? This is where SEO—which stands for search engine optimization—comes into play. Did you know that 71% of Internet users never scroll past the first page of search results?

Jennifer Williams

In today’s digital age, establishing an online presence is a necessity for any small business. The truth is, if you’re not online, for many people you simply don’t exist. Consumers are expecting companies to be searchable on the Web. This holds true whether you are a local restaurant with 5 years of operation under your belt or a new startup that plans to create high-tech kitchen supplies.

Jennifer Williams

Summer is in full swing and it’s getting hot outside. Are your social media posts keeping up with the temps?

No matter the season, it can be challenging for small business owners to consistently craft quality content. The Internet is a noisy place where companies must get creative if they hope to stand a chance at capturing the attention of consumers these days.

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