Welcome to the last year on earth, according to numerous theories. Although the end of the world has been predicted countless times before, why not live this year like it really is the last? I’m not talking about racking up major credit card debt while bar hopping your way through the Greek Islands or ignoring societal norms like bathing and wearing clothes (though that does sound great).
I’m talking about taking risks while you still can.
After all, the zombie apocalypse is penciled in for the end of the year. If your staff is already acting like a pack of walking corpses, it’s time to infuse some life. Much like surviving in a world of brain-hungry psuedo-humans, you must be courageous enough to take the leaps that will lead your business to the next level.
You know, just in case the world doesn’t end.
Whether you’re on the fence about introducing a new product or service, new feature, new location, or new strategy, do your research and go for it! If you die in the apocalypse, you don’t want the last thing you think about to be what could have happened if you increased your marketing budget. That’s a sad way to go.
If a race against the Doomsday Clock isn’t enough to inspire you, perhaps these famous quotes on risk-taking will:
- “Progress always involves risks. You can’t steal second base and keep your foot on first.” ~ Frederick B. Wilcox
- “Only those who will risk going too far can possibly find out how far one can go.” ~ T.S. Eliot
- “I am always doing that which I cannot do, in order that I may learn how to do it.” ~ Pablo Picasso
- “Why not go out on a limb? Isn’t that where the fruit is?” ~ Frank Scully
- “You’ll always miss 100% of the shots you don’t take.” ~ Wayne Gretzky
- “Only those who dare to fail greatly can ever achieve greatly.” ~ Robert F. Kennedy
Hopefully these guys won’t be in the same room when the zombie apocalypse hits, The Great One would be really outnumbered by well-respected zombies.
We have a feeling all the apocalypse prophets forgot to “carry the one” again. And although it might not be the end of the world, it’s certainly not the end of the end of the world predictions.
Are you predicting big things for your business in 2012? Do you sell chainsaws and ammunition?