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Improve Your Website
You are browsing the Improve Your Website tag archive.
Improving Your Small Business Website: Landing Pages
A landing page is a specialized webpage that appears when a potential customer clicks on your online ads or a search-engine result link to visit your website. The page ideally displays content that is a logical extension of the ad or link by using specific keywords, phrases, and images that match the visitor’s expectations. Properly executed, landing [...]
Improving Your Small Business Website: Google Website Optimizer
Over the past couple weeks, we’ve covered using heatmaps and live user testing to diagnose potential problems with your small business website and how to correct them. This week is about turning those findings into positive action by using Google Website Optimizer to test your proposed solutions. This quick, free, and effective tool helps you [...]
Improving Your Small Business Website: Usability Testing
I’ve always been fond of the expression, “straight from the horse’s mouth.” It means, briefly, getting info from the highest authority. And if Mr. Ed taught us anything, nothing beats a horse’s mouth when it comes to munching hay and speaking the truth. This week we’ll see how to get usability data straight from your [...]
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