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There’s a Right and a Wrong Way to Use QR Codes

There’s a Right and a Wrong Way to Use QR Codes

QR codes, short for Quick Response, were supposed to be the next big thing in mobile advertising. The pixelated square codes can be easily scanned by the more than 82.2 million smartphone users in the US, supposedly to earn some kind of instant benefit. It certainly sounds like a good idea, but many savvy marketers that have [...]

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